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SEO Search Engine Optimisation
2KO has a specialist Search Engine Optimisation (SEO) team, called First Place, which studies trends and applies carefully learned skills to making a web site more readable and more "rankable".
Many
web sites are extremely well designed and put together and have loads of
excellent content. But like anything else in business, even the best must
market themselves. The job of the SEO team is generating website traffic. There
are numerous techniques that we use to increase a site's ranking for various
Internet Search Engines and directories, in order to increase traffic to that
site and thereby increase enquiries and ultimately business.
Every day on Google alone,
there are 200 million searches. There is a
simple rule that most web users live by. When
you do a search, you tend to try the sites that
come up first. If your site is not on the first
page, it is probably going to languish in the
realm of almost there forever. The reason the
sites that come up on the top page do come up
there at all, is because of a good reason. The
site has been carefully optimised or it simply
contains the most relevant information pertinent
to the search term typed in. Promoting your
business on global search engines and service
directories will give you a share of the many
hundreds of thousands of product enquiries that
are made daily on the Internet.
Site
owners will spend vast amounts of money creating good sites, even with good
content and then not consider the follow up and even more important process of
search engine positioning. In order to get your site seen, it must be one step
ahead of the rest and that does not come automatically as much as you would
wish. If you would like to test your site for this it is quite simple. Go to
Google or Yahoo or any other top search engine and type in a phrase or word
that you think your customers will type in to when looking for a service like
the one you offer. Does your web site appear on the top page or in the top few
pages? If not, it needs some work.
Whilst there are many techniques that come to bear, there is no guarantee that you will come up in number 1 position in Google or any other search engine. But there are things which our team can do to enhance your sites chances and in many cases we will get you on the first page.
Web Site Design 2KO can
create an identity for you on the web. If you are planning to start a business
or even planning to get your existing business into cyberspace, then let’s
talk. We understand what a large task it can be.
Have a look at the sites we have done such as www.i2ko.com or www.2kotours.com or www.africadiver.com and you will see that there is a range of services that we can offer.
Basic Web Site Some web
site can be as little as between 1 and 5 pages. That does not mean the web site
cannot generate loads of business. If the site is well designed and
professional people will stay and browse. In actual fact web users are
generally impatient and the trend is towards less information on a page.
If you
would like a professionally designed site (with web optimisation in mind from
the start) then contact us and we will give you a quote. You can expect to pay
around ZAR1500 to ZAR4500 for a small and basic web site. This includes your
own contact form.
Professional Web Site If you
would like to design something that is comprehensive and will have 50 to a few
hundred pages, we will gladly do an evaluation and quotation for you.
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© 2KO International 2010, seo by 1st Place SEO, a division of 2KO International |
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